Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Credits

Art Direction & Design: Gio Aprigliano
Copywriter: Julia Sanbe

Goals

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

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Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

Black Girl Gamers

Brand Design • Art Direction
A rebrand of a community-powered organization that advocates for diversity, inclusion, and equity in the Gaming industry.
Year
2022
Awards

D&AD New Blood –
Wood Pencil

The One Club Miami –
Silver in Branding

Miami Judges' Choice Gold ADDY –
Integrated Brand Identity Campaign

Student Mosaic ADDY Award Winner –
Integrated Brand Identity Campaign

DESCRIPTION

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members. Tasked with the hefty challenge of putting a new twist on the award-winning group’s branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding. By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out, and chic-ed out visual identity that’s sure to delight the hearts of any gamer.

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