Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Credits

Art Direction & Design: Gio Aprigliano, Lauren Maingot, Katrina Schmidt
Website Prototype: Gio Aprigliano
Copywriter: Julia Sanbe

Goals

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

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Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

Bias Block

Art Direction • Campaign
A campaign built to raise awareness & drive diagnosis of melanoma in people of color around the globe.
Year
2021
Awards

Miami ADDY –
Best in Show

Miami Gold ADDY –
Guerrilla Marketing & Ambient Media

District 4 Gold ADDY –
Guerrilla Marketing & Ambient Media

National Silver ADDY –
Guerrilla Marketing & Ambient Media

Student Mosaic ADDY Award Winner –
Guerrilla Marketing, Installations and Events Campaign

Young Ones Shortlist 2022

DESCRIPTION

With a 65% survival rate for skin cancer patients of color, Bias Block is a campaign built to spread awareness and push for a diagnosis to allow people to receive the treatments they need. To combat the bullsh*t notion that those with darker skin tones can’t get skin cancer, we’ve created a fitting acronym that works to inform and encourage Black people to check the places where skin cancer most frequently develops. Using informational vending machines, these kiosks will be a hub for information, screenings, and samples of Bias Block clear sunscreen.

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